Digital Marketing Course


Career Opportunity

You can work as Digital Marketing Manager, SEO Manager, SEM Specialist and Digital Sales Executive, Social Media , Email Marketing, Web Analytics etc., work as a Freelancer or support your own business. One must know all about all the Digital Marketing techniques because SEO, SEM, Email Marketing and Social Media Marketing are interrelated.

Learning Outcomes

  • Gain a clear understanding of the value of Digital Marketing and why it is a vital component of your overall marketing strategy.
  • Plan, create and effectively manage Search, Social Media, Mobile and Email Marketing campaigns.
  • Integrate your Digital Marketing plans into your overall marketing strategy.
  • Drive new visitor traffic to your website while improving online conversion rates.
  • Understand how Digital Marketing can help you grow your business, domestically and internationally.
  • Identify various online applications and resources that can help build effective and profitable websites.
  • Measure and analyse the visitor traffic to your website to continuously develop and improve your Digital Marketing efforts

Certificate Course in Digital Marketing

Course Modules

  • Digital Marketing Overview
  • Module I : Search Engine Optimization (SEO)
  • Module II : Google Adwords (SEM, PPC)
  • Module III : Mobile Marketing
  • Module IV : Display Advertisement
  • Module V : Video Advertisement
  • Module VI : Email Marketing
  • Module VII : Affiliate Marketing
  • Module VIII : Google Analytics
  • Module IX : Social Media Optimization (SMO)
  • Module X : Social Media Marketing (SMM)
  • Module XI : Lead Generation

Who should attend this course?

  • Students seeking for an attractive career and want to upskill in Digital Marketing.
  • Entrepreneurs to enhance the business visibility and sales.
  • Freelancers.
  • Working professionals from advertising , marketing, information technology, sales, or business development who wants to specialize in Digital Marketing or get more out of their Digital channels.
  • Marketers who want to fast-track their career or improve their position in the market-place.
  • Business owners who need to maximise online channels for growing their business.

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