Overview
ICIT Computer Institute offers Complete Digital Marketing Training with Google Certification, Facebook Certification under Live Project, Live Google Ads, Google Analytics Account with MCC Account Access. Live Facebooks Ads Manager and Business Manages Account Access. Also Learn 41+ Digital Marketing Modules.
An Advanced Diploma in Digital Marketing is a comprehensive program designed to equip individuals with advanced skills and knowledge in the rapidly evolving field of digital marketing. Here are some reasons why pursuing such a course can be beneficial:
In-Depth Knowledge: The course covers a wide range of digital marketing topics, providing in-depth knowledge of strategies, tools, and techniques used in the industry. This includes social media marketing, search engine optimization (SEO), content marketing, email marketing, analytics, and more.
Industry-Relevant Skills: Digital marketing is a dynamic field, and staying updated on the latest trends and technologies is crucial. An advanced diploma program ensures that participants are equipped with the most relevant and current skills needed in the industry.
Practical Experience: Many advanced diploma programs incorporate practical exercises, case studies, and real-world projects. This hands-on experience allows students to apply theoretical knowledge to practical scenarios, enhancing their problem-solving and decision-making skills.
Career Advancement: Completing an Advanced Diploma in Digital Marketing can enhance career prospects and open up new opportunities. Employers often value candidates with specialized knowledge and skills, and this diploma can set you apart in a competitive job market.
Networking Opportunities: Joining a digital marketing program provides opportunities to connect with industry professionals, instructors, and fellow students. Networking can be valuable for career growth, as it allows you to learn from others' experiences and potentially opens doors to job opportunities.
Global Perspective: Digital marketing is not confined to a specific region. An advanced diploma program may provide a global perspective on digital marketing trends, strategies, and best practices, making you more versatile and adaptable to various markets.
Entrepreneurial Skills: If you aspire to start your own business or work in a small business environment, the skills gained from the program can be applied to create and execute effective digital marketing strategies on a smaller scale.
Certification: Many advanced diploma programs offer industry-recognized certifications upon completion. These certifications can add credibility to your resume and validate your expertise in digital marketing.
Continuous Learning: The digital marketing landscape is ever-changing. An advanced diploma program encourages a mindset of continuous learning, preparing individuals to adapt to new technologies and strategies throughout their careers.
Our Digital marketing Course covers all the required digital marketing modules required for the industry. Not just with course training, we also provide you sample resumes and conduct mock interviews to make you Fearless from Interviews. We also guide you through Google Fundamentals Certification which makes you more employable compared to others.
We also refer you to our partnered companies and startups to assist you 100% to get placed. We don’t guarantee a job but we provide free internship facility to make you work real time so you can get job easily with work experience
Course Curriculum
Module 1: Marketing Branding Fundamentals
- What Is Marketing?
- Types of Marketing
- What is Digital Marketing?
- Understanding Digital Marketing Platforms
- Digital Marketing Funnels
- Digital Marketing Strategy designing
- Digital Marketing Booster
- What Is Marketing?
- Types of Marketing
- What is Digital Marketing?
- Understanding Digital Marketing Platforms
- Digital Marketing Funnels
- Digital Marketing Strategy designing
- Digital Marketing Booster
Module 2: Website Planning & WordPress
- HTML,CSS & Java Scripts Basics
- Understanding Website Structure
- Domain & Hosting Purchase
- Introduction of WordPress
- Installation WordPress-Local host & Server
- Understanding WordPress Dashboard
- Installing & Customizing Them
- Creating post, menu & Pages
- Adding Widgets
- Installing Required Plugins
- Website Pre-Analysis
- Ready To SEO
Module 3: Content Marketing
- Tips To Write Good Quality Contain
- Contain Spinning Techniques
- Article Marketing
- Cross Promotion
- Plagiarism Check Content
- Readability Check Content
- Call To Action Via Contain
- Content Marketing Tool
Module 4: Keyword Research
- What Is Keyword
- Types of Keyword
- Google Keyword Planner
- Keyword Analysis tools
- Keyword Research process
- Google Search Operators
- Competition Analysis
Module 5: Search Engine Optimization(SEO)
- Introduction
- On-Page SEO
- Off-Page SEO
- Local SEO
- News SEO
- Mobile SEO
- White Hat SEO
- Black Hat SEO
- Grey Hat SEO
- Google Algorithms For SEO
- SEO Reports
Module 6: Google Web Master
- Adding Website to Search Console
- Search Queries Analysis
- Google fetch
- Site Map
- Internal/External links For Website
- txt Tester
- HTML Secessions
Module 7: Google my business
- Introduction
- How to egeliler on GM
- Understanding dashboard
- Creating Post
- Local SEO teching
Module 8: Google Tag Manager
- Adding GTM to your Website
- Configuring Lrigger & Veriables
- Set up Adwords Converson tracking
- Set up google Analytics
- Set up google Remarketing
- Set up Linkedin code
Module 9: Google Ads-SEM
- Introduction Search Engine Marketing
- Inorganic Search results
- AdWords & PCC Advertising
- Microsoft Ad Center
- Facebook Ads
- Importance Of Quality Score
- How Does Ad Rank Work
Module 10: Google Ads-AdWords-Inter
- Setup AdWords Account
- Understating Interface of AdWords
- Setup an Ad Campaign
- Invalid Clicks
- Shared Library
- Crating Ad group & Setup Keywords
- Ad Bidding
- Ad Format & Extensions
- Google Ads Editor
- Ad Access Level
- Ads Billing
- Ads Report
Module 11: Display Marketing
- CPC, VCPM, ECPC, CPA, CPV Bidding
- Conversion tracking
- Google my client center
- Dynamic search campaign
- Cau only campaign
- Target & Bid, placement
Module 12: Media Buying & Selling
- Advertising Principles
- Concepts & Management
- Media Planing
- Importance
- Benifits
Module 13: Remarketing & Conversion
- What is Conversion
- Implementing Conversion tracking
- Conversion tracking
- Remarketing Adwords
- Benifits of remarketing stretchable
- Building remarketing list & custom to get
- Creating remarketing campaign.
Module 14: My Client Center
- Introduction
- Set up GMCC account
- Understanding dashboard
- Adding Client Ad account
- Manage Client Ad account
- Reporting
Module 15: Bing Ad Center
- Introduction to Bing Ad Center
- MSN Search
- How to Crewel & Indexing
- Backlink Generation
- Report
Module 16: Mobile Marketing
- Creating Mobile App
- Mobile App Store Optimization
- AdWords Mobile marketing & PPC
- Mobile Marketing Methods
- Mobile marketing Strategy Designing
Module 17: Google Analytics
- Introduction To Google Analytics
- Setup Analytics Account
- Understanding Analytics Dashboard
- Goal Setting & Conversion Tracking
- Types Of Goals
- Bounce Rate
- Integrate AdWords to Analytics
- How Setup Filler
- Traffic Behavioral Flow
- Reporting
Module 18: Google AdSense
- Introduction To AdSense
- Understanding AdSense Dashboard
- Types Of Ad Format
- Block Ads/categories
- Link AdSense To Analytics
- AdSense Monetization Guidelines
- Monetize Website
- Monetize YouTube Chanel
- Affiliate Marketing Network
Module 19: Graphics Creation
- Introduction To Graphics
- How to create Graphics
- Post, Banner, Creation
- Graphics Tools.
Module 20: Video Creation
- Introduction To Video Creation
- Basics of Video Creation
- Tools & Software for editing
- Editing Video
- Tip for video editing
Module 21: Introduction To Social Media
- Introduction To Social Media Marketing
- Difference between SMM & SMO
- Designing Social Media Marketing Strategy
- Difference between SEM & SMM
- Types of post & Statistics
- #Tag its Advantage
Module 22: Facebook Marketing
- Introduction To Facebook
- Facebook account set up
- Creating Facebook business page
- Facebook Optimization techniques
- FB Group, Market place
- FB Ad Manage
- FB Remarketing & Conversion
- FB business manager.
Module 23: Instagram Marketing
- Introduction To Instagram
- Why should Instagram
- How to increase followers
- Tips for get good engagement
- Instagram #Tag
Module 24: Video & You Tube Marketing
- You tube marketing Introduction
- Types of video
- You tube video SEO
- Annotations & End Cards
- You tube Channel Analytics.
Module 25: Professional Blogging
- Creating a Blog
- Blog customization
- Blog SEO
- Guest Blogging
- Blog Marketing
Module 26: LinkedIn Marketing
- Introduction to LinkedIn
- LinkedIn for SEO
- Benefit of LinkedIn skewers
- LinkedIn post
- LinkedIn Group
- Finding a job on LinkedIn
- LinkedIn business page
- LinkedIn Advertising
Module 27: Twitter Marketing
- Introduction to Twitter
- Twitter for brand building
- Creating a twitter profile
- Fan engagement on twitter
- Twitter #Tag
- Engaging user on twitter
Module 28: WhatsApp Marketing
- Introduction to WhatsApp
- Top is WhatsApp features
- Introduction on KIP business
- WP business setting
- Ways to WhatsApp Marketing WhatsApp Group & Business
Module 29: Email Marketing
- What Is Email Marketing
- Advantages Of Email Marketing
- Creating Subscribers List
- Terminology Use in Email Marketing
- Email marketing Platform
- Lead Generation Tools
- Bulk Email Marketing
- Creating News Letter
Module 30: Online Reputation Management
- What Is ORM?
- Why Need ORM?
- What We Need To Do In ORM
- Customer Response & Feed Back
- Protect From Fake Profile
- Negative SEO Attack
- Negative Review
- ORM Tools
Module 31: Online Money Earning
- Basic of online money Earning
- How to earn money online
- Top 30 ways to earn money online
- Google AdSense
- Do & Don’t
Module 32: Affiliate Marketing
- Introduction To Affiliate Marketing
- How To Setup Affiliate Marketing Account
- Affiliate Marketing Platform
- International Affiliate Program
- Earning Money From Affiliate marketing
- Affiliate Marketing Tools
- Case Studies
- Module 33: Webinar Marketing
- Introduction To Webinar marketing
- Understanding Webinar Platform
- Benefits of Webinar Marketing
- Know your first Webinar
- Tips, Tricks to creating Webinar
Module 34: Inbound Marketing
- Introduction To Inbound marketing
- Why Inbound Marketing
- How To Do Inbound marketing
Module 35: Native Advertising
- Introduction of Native Advertising
- Benefit of Native Advertising
- Paid Search
- Infeed Units
- Recommendation Widgets
- Promoted Listing
- Custom Ads
Module 36: Lead Generation
- Introduction To Lead Generation
- Creating Good Landing pages
- Right Massage to Right Audience
- Capturing Leads
- Targeting Method’s to Capture leads
Module 37: EDP Program
- Creating Business Mind
- Idea Generation
- Decision Making and Business Planning
- Project Building
- Management and Control
Module 38: Quora Marketing
- What is Quora
- Creating Quora Profile
- Questing in Quora
- Answer in Quora
- Generation leads from Leads
- Best Quora techniques for marketing your business
Module 39: Freelancing
- Introduction To Freelancing
- Creating Profile To Freelancing Website
- Best Freelancing Platforms
- Tips & Guideline To getting freelancing Project
Module 40: Digital Marketing Tools
- Image Editing Tools
- Video Editing Tools
- SEO Tools
- Top 10 Digital Marketing Tools
Module 41: GDPI Digital Marketing
- Interview Preparation
- Mock Interview
- Tips & Techniques for Interview